Joanna McGinn
Writer, lecturer, trends specialist
I am a multilingual editor, copywriter and lecturer, specialising in lifestyle, culture & travel.
A selection of my previous experience
Lecturer, MA Fashion Communication
Central Saint Martins
Lecturer on the MA Fashion Communication Fashion Journalism Pathway, teaching students on the Masters course skills in fashion journalism and research
Freelance Writer
Various publications
Travel, culture and lifestyle writing for publications such as SHOP magazine, DK Travel guides, MyDaily.co.uk, BA Highlife and Company Magazine. Future trend reporting and research for companies such as Stylus.
Freelance Content Editor
Natural Blender
Content Editor of smoothie subscription business Natural Blender's website - overseeing all content, including wellness and nutrition-related features and planning a complete digital redesign.
Travel and Arts Senior Editor
WGSN.com
Responsible for the delivery of the City by City directory for the world's leading online trend forecasting service. Creating and updating 140 online city guides for designers; managing and planning WGSN’s entire travel / arts-related content and cultural trend forecasting material.
MA Lecturer in Fashion
Istituto Marangoni
Lecturer on Fashion Masters course, teaching up to 50 students at a time, with topics including fashion history, trend forecasting, fashion marketing and communication. Also taught on various summer fashion and interiors short courses.
Portfolio
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© 2015